Landing Page – Your Best Salesperson

On February 25, 2010, In Uncategorized, By admin

There is a well-known proverb – “First impression is the last impression”. I won’t say that first impression is last impression but yes, it is very important to impart a good ‘first impression’ as it moulds people’s thinking. The ‘first impression’ applies not only to human beings but to the websites as well. With respect to a website, it refers to the first page of the website which the visitor sees when they click on the website link. This page is also called the ‘landing page’. There are many factors contributing to the impression of the landing page, including look and feel, functionality, ease to use, adequate information, relevant content etc. Here I will discuss some of the key points about landing page and that how you can make landing page your best salesperson.

It should not necessarily be the home page but it can be any page of your website. Think of the landing page as a way to welcome your visitors and that you want to give them your best. This way you will be able to design a page which is very impressive and will be able to retain visitors for a longer time period.

Landing pages become more important when you know that what kind of visitors you have. When you want them to sign up for a specific purpose, promote a product or want to get ads published to pay for the incoming traffic, in those cases the designing of the landing pages becomes even more important.

Here I would like to discuss some of the key factors in deciding and designing the ‘look and feel’ of landing page:

  • Visual appeal: the page should be pleasingly catchy to human eye. Instead of putting in just text full of relevant content, put some images, videos, animation etc. to give a greater impact.
  • Key message focus: don’t try to put everything you know on the page. Just put the things you want to focus and can attract the visitor towards the site.
  • Catchy titles: the thing that binds the visitor to read content is the title or headline. The headline should be simple, direct and clear and must tell the visitor about what is to be accomplished.
  • Rich user experience: there should be a clean and clear navigation pathway. The experience of the visitor on your page should be smooth and flawless.
  • Clean and clear: use of abundant white-spaces makes your message easier to scan, read and differentiate from other messages. Users usually scan though a lot of pages, a clean page will help them scan your page easily.
  • Deliver value: answer all the queries of visitors even before they ask. There should be answers of all what, why, how on your page, that a visitor can ask. Use of bullets proves better than plain text.
  • Convincing message: the landing page works for you as your salesperson. It should be able to convince the visitor and compel them to buy whatever yiu are selling.

If you design your landing page keeping these small but important things in mind, I can assure you that you are hiring the best salesperson in the industry.

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Black Kitchen Cabinets

On February 9, 2010, In Uncategorized, By admin

By: Custom Cabinets

There is a growing trend in cabinet making to paint kitchen cabinets black. This is difficult to fathom because black is so absent of any color (obviously), but it actually adds a modern look to the room without having to redesign everything. The best way to make the room look modern is to paint the cabinets black. More importantly, it is incredibly inexpensive and can make old cabinets as good as new. Finally, the process of painting cabinets black is really quite simple. Follow these few steps and you’ll have the perfect black, modern looking cabinets.

  • Sand the cabinets down. This is the first step when doing anything to cabinets because you need to get rid of all of the old stuff. You might clean the cabinets first with ammonia to get rid of any grime, but in the end, a good sanding gets rid of everything. After doing a rough sand, use a finer sand paper to get rid of any bumps and scratches in the wood. Go in a circular motion and make sure you get everything. You don’t want to have a messy looking cabinet because of laziness during this step. Clean the cabinets with soap and water to get rid of any saw dust.
  • Apply painter’s tape around the corners of the cabinets, on the counter tops, above the cabinets so that you don’t get any of the paint on the walls or counters. You can get this tape in a huge roll at your local hardware store. Typically, it comes in blue and it ensures that you don’t make a mess, but it can also offer some very straight edges if you are ever painting walls and decide to add stripes of some sort.
  • Paint the primer onto the cabinets. It is advised to use black or grey primer. We use primer because it seals very tightly to the cabinets, holds the paint nicely, but more importantly, protects the paint so that it doesn’t chip as easily. Use two coats of primer. After applying the first coat, let it dry for four hours, then apply the second coat, wait for four hours and then look at it. If the cabinets were black already, you don’t need to apply primer; however, if they were any other color, the primer ensures that the black paint is all you see.
  • Add the black paint. This is the final step and is really a dummy step because you need to add the paint to have black cabinets. You can use a large brush, but when you get to the edges, use a smaller one so that you can get the exact areas of the cabinets. Use an up and down motion so you can limit the amount of bristle marks that appear in the paint once it dries. You’ll want to apply at least four coats of this to ensure that it is entirely black. This may take a few days, but it’ll pay off in the end.

Black cabinets are really contemporary and offer a modern look. It would be really expensive to replace all the counter tops and appliances to have a more modern day look. Because of this, it is advised to paint the cabinets black because this makes them look modern. However, if the room is already black, adding black cabinets would just make the room look too dark and depressing. With a black room, try and mix it up a little and throw in white cabinets. The black and white checker look really has an exceptional look to it that many people can appreciate.

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