Digg Head of Business Development Matt Van Horn is leaving Digg to move over to the “stealthish” startup Path as VP of Business Development. This Friday will be his last day at Digg, which just this week announced its V.4 redesign.

From Van Horn’s announcement email to colleagues:

When I graduated college in 2006, it was a crazy dream to move to the bay area and join a tech start-up. So I took it upon myself to stalk Kevin and crew repeatedly until they created a position for me. It’s now been more than three years since I started here and I have learned so much and am so grateful for the chance that everyone took in bringing me on board. This has been the opportunity of a lifetime and I am excited for what the future has in store for Digg and will continue to support it in any way I can.

After this Friday, I will be joining up with Dave Morin, Shawn Fanning and Dustin Mierau on a new stealthish project called Path. I used to work with Dave at Apple and I’m excited to be working with him on this new project. We haven’t announced what we’re doing yet, but it’s going to start on the iPhone – you can sign up for more information at Path.com.

The latest we heard about the much buzzed about list-making service was a tweet from investor Ashton Kutcher about his Path anticipation, until today.

From Path CEO and former Facebooker Dave Morin,

“Matt’s focus on distributing the Digg brand throughout the internet makes him a perfect fit for Path as we turn our eye towards launch. At Path we are focused on building a beautiful experience through great design and a focus on quality. We think that Matt will approach the partnerships and relationships that we build with design in mind and are excited to welcome him to the Path team.

Key takeaway from Van Horn’s email: Path will be launching on the iPhone first. Stay tuned for updates.




Path Snags Digg’s Matt Van Horn As VP Of Biz Dev, Approaches Launch

As we heard tonight, Facebook has officially launched Places, the social network’s location-based platform. We know what Places will mean for Facebook users. Users will be able to check-in to Places (created by both people and businesses) via the web or through mobile apps. And the feature has an API so partners like Foursquare, Gowalla, Yelp and Booyah can allow their users to check-in to Facebook’s places. But what does this mean for businesses? Interestingly, Facebook seems to actively be targeting advertisers on the network. It is already distributing a how-to guide for registering a Place page for their businesses, the benefits and more. You can find the guide here and we’ve embedded the document below.

Facebook is wasting no time encouraging advertisers to start registering their businesses. The social network may be starting from behind, but it wants to ramp up its directory quickly and is encouraging advertisers to create their own Places Here’s how Facebook markets Places to advertisers in its how-to guide:

Places creates a presence for your business’s physical store locations- encouraging your customers to share that they’ve visited your business by “checking in” to your Place. When your customer checks into your Place, these check-in stories can generate powerful, organic impressions in friends’ News Feeds, extending your brand’s reach to new customers.

Of course, many advertisers and businesses may be confused about the need for both a Page and a Place. But those can be merged. However, Facebook says that not all advertiser Pages and Places can be merged at this time and those businesses who should merge, will be contacted directly by Facebook.

One incentive that Facebook is using to encourage businesses to create a Places page is advertising. Facebook says that “Once you claim your Place, you’ll be able to advertise it just as you advertise your Facebook Page. To advertise your Place, click “I want to advertise something I have on Facebook” in the ad creation flow and choose your Place from the drop-down menu.” Advertising is completely self serve and seems fairly simple. Currently, you cannot target people who check-in to your Place, but a business can target people who ‘Like’ your Place page if you have performed a Page to Place merge.

With these sorts of incentives and a potentially hot new feature that’s will be put in front of hundreds of millions of Facebook members, what advertiser and business wouldn’t want to create a Places page? Many businesses have already been flocking to Facebook as both and advertising and marketing platform, and now they can have their address, map, phone number, PLUS all the public social activity that is going on at a location. A merged Places page will include a considerable amount of information, including the number of check-ins, who checked-in to a place, number of Likes, the Places’ Wall, and more.

And by creating a social directory of local businesses, Facebook can turn on another massive revenue stream. We know that ad spending on Facebook is expected to be around $1.3 billion in 2010 but Places could boost this significantly as Places lets Facebook tap into the market for local advertising.

Of course, the race to create a widespread directory of places is already full of competitors. Between AOL’s Patch, IAC’s CityGrid, and even Google Places, technology giants are seeing the inherent value and revenue that come from having such a platform. But Facebook has two things that Google, AOL, and IAC cannot buy: a fast growing social user base of 500 million members worldwide and advertisers who are flocking in droves to spend money on the network.




Facebook Wants Advertisers To Help Build Out Its Directory of Places

Tagged with:
 

“Evite sucks” is not a revolutionary opinion. The online invitation company has been the subject of substantial vitriol for how much their site design feels like it’s from 1998, when they launched. It would be impossible not to respond to this overwhelming criticism, and the newly re-launched Evite attempts to address many of its user experience problems.

“It should feel snappier than it has in the past,” says Evite CEO Hans Wooley. Yes it should, with hipper clones like Pingg, Socializr, and Crush3r fast approaching. Even the moms have moved their PTA bakesale announcements over to Paperless Post.

But the MySpace of online invitation services refuses to take any lessons from these smaller, scrappier startups, something that even MySpace, to its credit, is now starting to do. It’s still slow (according to Alexa 76% of sites are faster than the old Evite.com) and it’s still full of ads.

This latest Fantasy Interactive-designed version boasts a much cleaner UI designed to take you straight to the invites, a marked improvement. Glomming off the socialized content trend, it has a new Facebook Events-like feature imaginatively called “Event Conversation,” where hosts and guests can comment and post pictures. The site also added hundreds of new still cheesy looking invitations and small functionality changes like being able to seamlessly add guests from past events to an invitation

I tried sending out an invite earlier today and the new site loaded “sending” and timed out before it told me that I needed more information to complete the process, even though I had all the fields filled out.

Then, despite the fact that the prompt was telling me I couldn’t send an invite, I got two successive emails in my inbox thanking me for sending an invite. Twenty minutes later I still hadn’t received my actual invite. So I’ll post what I did receive below.

That is not attractive anyway you slice it. Compare this with the welcome email I received and the invite I created on Pingg, which both arrived at the same time. Look ma, no Wolverine (or any) ad!

When I finally did receive an Evite invitation after trying three times, it looked like this, with no party information visible. There was absolutely nothing at all to aid a user in the decision of whether or not to attend. In stark contrast to Pingg, you’re basically forced to click though. 

When asked why the emailed invite was not at all informative, an Evite representative responded:

“We try to encourage RSVP and interaction with the invite, that is why event hosts love Evite, they get to track RSVPs and easily communicate with guests. Also, our business model is built on the invitation view, there is no advertising in the invitation email.”

The “Also, our business model …” aside speaks volumes. The new Evite can add all the social sharing and conversation functionality it wants but unless it pays attention to how people are actually inviting other people to things, it’s just another platform with the fatal flaw of refusing to understand that user experience should trump advertising revenue always. But especially when people can just use Facebook.

Links to their promo video and screencaps below.

Evite Sizzle from Creative Asylum on Vimeo.




Evite Introduces Redesign, Tries Not To Suck, Fails

Guest post by Cyan Banister…

This week’s episode of Speaking Of… (video below) features venture capitalist Brian Singerman from Founders Fund.

What I find fascinating about Brian’s journey is the cross over from being an engineer (There.com and creator of iGoogle) to being involved in advising and investing in businesses.

There are a few VCs with engineering backgrounds, but Brian’s from a new wave of social.com engineers crossing over into the business world. Just like the various investment and entrepreneurial “mafias” from PayPal, etc., we’re going to start seeing more ex-Google, Facebook, Zynga and Twitter business success stories in the years to come, and I think Brian is living the dream of many engineers who are toiling away at their investment egg as we speak. I believe Brian can provide inspiration for all of them, giving them ideas for a few options as to what to do next.

Brian has a passion for all types of gaming, especially strategy board games. Games such as The Settlers of Catan, Ticket to Ride and Through the Ages are starting to penetrate the entrepreneurial world due to people like Singerman, Reid Hoffman and David Hornick. I have some theories forming about gaming and business, but the most common theme I’ve seen is the love for the common framework that everyone shares with these games. Perhaps, in a world of subjectivity, there’s comfort in determining winners by purely objective standards.

There’s only one thing Brian loves more than gaming and that’s discovering and funding companies focused on health. He believes the only market bigger than the Internet is our longevity and that tech entrepreneurs should do more in this space. And he’s not the only one – as Steven Levy explains in Wired Magazine:

‘If [Bill Gates] were a teenager today, he says, he’d be hacking biology. “Creating artificial life with DNA synthesis. That’s sort of the equivalent of machine-language programming,” says Gates, whose work for the Bill & Melinda Gates Foundation has led him to develop his own expertise in disease and immunology. “If you want to change the world in some big way, that’s where you should start — biological molecules.” Which is why the hacker spirit will endure, he says, even in an era when computers are so ubiquitous and easy to control. “There are more opportunities now,” he says. “But they’re different opportunities. They need the same type of crazy fanaticism of youthful genius and naivetè that drove the PC industry — and can have the same impact on the human condition.’

As for Gandhi, well, you’ll have to watch the video to see what he has to do with all of this.

(Previous episodes of Speaking Of… here)




Brian Singerman: “If I Play Gandhi, This Shakespeare Stuff Is Done” [TechCrunch TV]

If Apple really wanted to silence critics, they have a place to do so. I’ve now seen it with my own eyes.

Inside Apple’s headquarters in Cupertino, CA, there are a collection of rooms that house 17 giant anechoic chambers. Basically, they’re rooms where no waves (sound or electromagnetic) can reflect off of anything, so there is absolutely no interference when it comes to wireless testing. Apple places their devices from iPhones to iPads in these chambers to ensure the performance is up to their standards.

Yesterday after their press event, Apple gave myself and a handful of other journalists the chance to take a tour of these facilities. It was the first time anyone outside of Apple has ever seen them. In fact, most people who work at Apple have never seen them, we were told. The tour was led by Ruben Caballero, Apple’s senior antenna expert (and, incidentally, the man in the news recently thanks to a BusinessWeek story — a story which Apple says is a “crock” and “total bullshit”). Also there to answer questions were Apple executives Phil Schiller, Bob Mansfield, and Greg Joswiak.

Right off the bat, it was made very clear to us that we were not allowed to take pictures or record video inside of these rooms. (The pictures in this post are the ones Apple provided.) It’s pretty clear why. While the chambers themselves are custom-made for Apple by various third party industrial manufacturers, the areas these chambers are in also contain a ton of other testing equipment. And yes, there were several things hidden under black cloaks on tables in these rooms.

This lab used to be secret. Most people don’t know it exists,” Caballero told us. Dubbed the “Black Labs,” when I asked about the black cloaks, Caballero said that “we have a lot of other projects going on.”

At one point we were told that the iPad had been in testing in this facility “for years.” Even more interesting may be that the iPhone 4 specifically had been in testing in these chambers for 2 years. You know that that means. Not only was the iPhone 5 likely in the same room that we were in. But the iPhone 6 may have been around as well.

Sadly, we weren’t allowed to lift up the cloaks.

The point of our visit to these labs was clear: Apple wants it to be known just how much testing goes into devices such as the iPhone. More specifically, Apple wants to the world to know just how much testing the iPhone 4 went through before they deemed it ready to go. Again, it was in these various chambers for 2 years. This is obviously a direct response to allegations made recently that perhaps Apple didn’t test the device enough before they shipped it.

So how do they test it? There are four stages. The first is a passive test to study the form factor of the device they want to create. The second stage is what Caballero calls the “junk in the trunk” stage. Apple puts the wireless components inside of the form factor and puts them in these chambers. The third part involves studying the device in one of these chambers but with human or dummy subjects. And the fourth part is a field test, done in vans that drive around various cities monitoring the device’s signal the entire time (both with real people and with dummies).

We were shown three different anechoic chambers, each used for slightly different purposes. Some where used to test the devices by themselves, some where meant for testing with humans and the devices.

The most interesting of these rooms was one that Caballero called “Stargate.” Why? Because well, it looks like it belongs in the movie/TV series Stargate. Inside this room, there’s a giant ring that a human sits on a raised chair in the center of. This chair slowly rotates around as signals are passed around the entire outer circle. This creates a 360 degree test area. I was told this room is completely safe for humans. And people typically spend 40 minutes in there at a time for testing. By comparison, devices can stay in the other anechoic chambers for up to 24 hours at a time.

Speaking of movies, one chamber we didn’t get to see was a giant one that looks exactly like Cerebo from the X-Men films. I mean, just look at the picture Apple provided (bottom). It’s the same thing. Of course, in Apple’s Cerebo, I assume the subject standing in the center can’t read every human beings’ mind. But I can only assume that as we didn’t get to see this room.

Each of these chambers is also a bit frightening because each is covered from floor to ceiling with giant blue spikes. Sure, these spikes are made of foam and simply used to absorb and dampen any waves, but still, these chambers look like they belong in a nightmare. Again, if Apple needs a place to silence critics, they have the rooms.

These chambers vary in cost, but each of the ones we saw cost over $1 million. All told, Apple said it has spent over $100 million on these testing facilities.

We then went into a room that contained fake heads. Obviously, these are used to test the various devices without having to use real humans. And Apple goes so far as to fill these heads with liquid mixtures of sugar, water, salt, and other components to replicate the make-up of the human brain. There were also replicas of the human hands and feet (that latter for Nike+ testing). If the tour started out as a bunch of people going to see the inside of Willy Wonka’s Chocolate Factory for the first time, I was starting to grow concerned that it was turning into that scene where they enter the strange psychedelic tunnel.

But that feeling quickly subsided as we headed outside to see the vans Apple uses to test their devices in the real world. These are giant white vans with antennas on the top of them to pull in both cellular and GPS signals. The back of these vans contain various computer equipment to collect all the data and send it back to the labs at the headquarters.

Mansfield closed the tour by noting that they had hoped it was now a bit more clear the amount of time and energy Apple puts into testing these wireless products. “We hope to give you a sense of the real engineering going on here,” Mansfield said. It’s not just testing, it’s re-testing — and this goes on for months, he said.

No matter what your take is on the iPhone 4 antenna — my take is here: it’s real, but not a big deal — there is no question that Apple spends a huge amount of time and money testing these devices. And the fact that the thing people will care most about in this whole 1,200-word post is the passing mention that the iPhone 5 and iPhone 6 may have been in one of these rooms, says just about all you need to say about the state of the iPhone.

For those interesting in learning more, Apple has also posted the following page (and video) about the antenna labs.




Inside Apple’s Actual Distortion Field: Giant Chambers, Fake Heads, And Black Cloaks

Tagged with: