Perhaps you’ve heard that Apple and Facebook are having a little bit of an issue at the moment. Despite launching with Facebook Connect

The hits just keep on coming for Elevation Partners, the one-time digital media, private equity dream team that has reconfigured itself as an investor in late stage Web 2.0 treasures. Earlier this summer, Elevation requested an extension on investing its $1.9 billion fund, and TechCrunch has learned that that request was denied—a move that came as surprise to us and to Elevation, we hear.

So what does that mean? Clearly, LPs are sending a strong message that has to do with Elevation, but also has a lot to do with the broader market: They want to see some returns before they pony up more money. But the news isn’t nearly as bad as it sounds.

For one thing, we’re only talking about $100 million or so of the $1.9 billion fund. At most, this would have represented one more deal in the portfolio. What’s more Elevation can still call up that $100 million to invest in a follow-on round in existing portfolio companies, so it’s not like the fund size has necessarily been reduced to $1.8 billion. There is just a new restriction on how they can spend that last $100 million.

What does this mean for that Pandora deal? It doesn’t kill it, because Elevation signed an agreement to invest before the original five-year investment period elapsed. But that deal isn’t done and it’s unclear if there’s a snag or the deal is just taking some time. In our earlier story, Pandora confirmed that Elevation had expressed interest and sources close to Elevation say an agreement to invest was already signed.

Either way, the fund will hinge on Elevation’s investments in Yelp and Facebook. As we reported before, if you average together Elevation’s investment in Facebook it holds its shares at a valuation of $29 per share and Facebook has been trading as high as $70 a share on the secondary market. It’s hard to imagine a scenario where Elevation loses money on this, but the concern is when and how do they cash out?

Facebook founder and CEO Mark Zuckerberg has repeatedly telegraphed that he’s in no hurry to do an IPO, and his use of late stage and secondary deals has alleviated the pressure to do one. Typically companies go public because early employees want liquidity, the company wants a hoard of cash to grow or the company wants a stock currency to do acquisitions. Facebook has checked most of those off. Early shareholders can (and many have already) exit on the secondary market or through one-time deals like the one with DST. The company has raised a whopping $836 million in capital according to CrunchBase and is reported by some to be doing revenues in the $2 billion range. And, again, thanks to the secondary market, Facebook has an externally validated price, making it easier to do any stock transactions than it would have been for a private company ten years ago. On paper, Elevation’s investment in Facebook is soaring. But LPs are going to want to see more than paper if they’re going to invest in a second fund.

That brings us to Yelp. Yelp’s ascendancy is far less of a sure thing than Facebook’s, but Elevation owns a much bigger chunk of the company. It bought shares at a price that valued Yelp at $475 million, just shy of the price it reportedly turned down from Google. Few (rational) people think Yelp will be worth nothing. The question is: Does it wind up somewhere around the price of Slide or does it become one of the few $1 billion winners of the Web 2.0 era? For Elevation to make the kind of return it’s hoping for, Yelp needs to make sure upstarts like Groupon and FourSquare don’t steal its opportunities for micro-local monetization. Personally, I’m still bullish on Yelp’s odds, and the early results of its first San Francisco deal look promising. But a sure thing it is not.

Pandora could be the last deal Elevation does in this fund, or if Yelp goes south, it could be the last deal Elevation does ever. Even though the firm can call that last $100 million for a follow-on, odds are Elevation won’t. Facebook valuations are soaring out of control on the secondary market and the company already owns one of the largest stakes in Yelp. The Palm-batross is gone, and Forbes is what it is. It’s a near-certainty no more money is going towards saving Forbes, especially given Elevation’s re-tooled team and investment approach. The firm has learned the lesson about putting too much into one company the Palm-way.

The bets have been made and Elevation’s partners will have to wait for the roulette wheel to stop spinning, doing what they can in the mean time to help make their companies stronger. I talked to one small limited partner this week who said he personally wouldn’t invest in a second fund, and another who said he loved the new team, but worried the change in strategy just came too late.

Like Yelp, I think Elevation has a decent chance of pulling the second fund off. There is clearly a market for these mega, late-stage transactions, and there aren’t a ton of Valley teams who have experience doing them and few Wall Street teams that have the contacts here. But don’t expect them to hit the fundraising trail until Yelp and Facebook exits look more certain.






Elevation’s LPs Refuse Extension for New Deals, Fund Riding on Facebook and Yelp

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This is a guest post by Hunter Walk (@hunterwalk) who conducted a survey of 500 Foursquare users to better understand their check in behaviors and motivations. His obsession with Foursquare is unrelated to his day job leading the consumer product team at YouTube, although he did at one point hold the Mayorship of their San Bruno headquarters.

Have you noticed “Off the Grid” [OTG] appearing in your Foursquare feed recently? No, it’s not the latest trendy West Hollywood club or SF food cart. OTG is Foursquare’s “privacy” feature where you check in to a location but don’t disclose it to your friends (while gaining any applicable points, badges, etc). What purpose does it serve to notify your friends that you’re out on the town but to hide the location? And what does it tell us about the future of location-based services & privacy? This was the question I set out to answer by

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A unique spin on the concept of co-working space, Sunfire Offices was started three months ago by ex- Google engineering manager Niniane Wang and and ex-Facebook engineering manager Yishan Wong. While there are plenty of other co-working spaces in downtown Mountain View, like Hacker Dojo and Plug In Play,Wong and Wang, not satisfied with the available options, decided to create a co-working space of their own.

They found an office space and got funding from a number of angel investors including Keith Rabois and Justin Calbeck, who completely sponsored Sunfire Offices, meaning that Wong and Wang were then able to offer space rent free to other startups and individuals working on personal projects, “Our goal was to build a co-working space focused on top-tier talent.”
(They shied away from talking about a future business model.)

While it does incorporate incubator type qualities, the two emphasize that invite-only Sunfire Offices is not a incubator,“We’re optimizing for the quality of people, since they’re what really matter in a start-up,” says Wong. They wanted to “avoid the problem often associated with incubators: the theory that stronger startups don’t need an incubator so the startups that apply to incubators tend to be weaker ones, resulting in incubators naturally selecting for poorer startup performance.”

Unlike most incubators, the only obligation at Sunfire is to attend a weekly mixer where one of the sponsors’ portfolio companies does a pitch or demo. This benefits Sunfire sponsors because they end up getting first look at potential companies and Sunfire residents because they get exposure to potential investors and recruiters.

Looking for “aggressively productive individuals” as residents, Wang emphasizes that applicant pedigree doesn’t matter. But the the inevitable Google and Facebook connection is strong, “due to our backgrounds, we are able to source from a very high-quality pool – Niniane knows all the great early engineers at Google, and I know everyone from PayPal and Facebook.”

Aside from free rent, office residents gain the being around intelligent people/environmental aspect of working at a giant company while still maintaining a small scale. “Working in coffee shops or at home can be very lonely and unmotivating,” says Wang.

Wang also brings up the example of a Nextstop engineer who didn’t want to move to Facebook when Facebook acquired Nextstop — preferring to stay at a startup.

We invited her to come work at Sunfire, during which time she worked on a small project of her own while talking with various companies associated with our sponsors and network. And just last week, she accepted a position at one of those companies as their first full-time engineer.”

A visit to the offices reveals an amazing view and a lot of people hard at work on some secret and not so secret projects including YouTube co-founder Jared Karim, former astronaut and Google Manager Ed Lu, and co-founders of iTeleport Jahanzeb Sherwani and Vishal Kapur.

You can get an invitation to the Sunfire weekly mixer (and maybe even to Sunfire) by contacting office manager (and former Googler) Elaine Yu or tag along vicariously as they eat their way through Castro Street.




Ex-Googler and Ex-Facebooker Start Invite-Only Workspace Sunfire Offices


Earlier today we had a bit of a fire-drill at TechCrunch Headquarters. As I checked into TCHQ on Facebook Places, I also tagged a few of my coworkers, fully expecting their checkins to be delayed until they actually opted into the feature for the first time (unlike some of Facebook’s past controversial feature launches, you have to Opt-In before you can be tagged in Places). Except, as we quickly discovered, you really don’t have to opt in before you can be tagged.

As soon as I checked in on Places, Facebook published News Feed items to my friends indicating that I’d checked in with my coworkers — even the coworkers who hadn’t yet opted into Places. My coworker received an email asking him to confirm the tag, but he had never clicked it. And yet, many of his friends were being notified that he’d just checked into Techcrunch HQ with me. Convinced that this was a privacy flaw I flagged down Facebook PR, who patiently explained to me that this is actually the way things are supposed to work. Huh?

Turns out, there are three different stages of opting into the service. Let’s spell them out.

  • Option one: You’ve explicitly opted into allowing people to tag you into Places. Any of your friends can do this. Pretty straightforward.
  • Option two: You’ve braved the muddled waters of Facebook’s privacy control panel and turned off Places entirely. You can’t be tagged — if a friend does try to tag you in a Places post, your name simply won’t show up in the post.
  • Option three: If you’ve never decided to ‘Allow’ your friends to tag you, but you haven’t blocked the Places feature entirely, you’re in a sort of limbo. This is where the vast majority of Facebook users in the US are right now. As soon as they get tagged for the first time, they’ll get an email and a prompt on Facebook itself asking them if they’d like to allow their friends to tag them at Places in the future. Accepting this will allow any of your friends to tag you unless you go into your privacy settings and cancel it (see Option one).But even if you hit the “Not Now” button, you’ll still be tagged in the relevant Places update. In fact, you’ll still be tagged even if you haven’t even seen the prompt asking you to approve Places tags. Facebook treats this as if you were tagged in a basic status update so it will show up on your Wall and your friends’ News Feeds — you just aren’t associated with whatever Place your friend was tagging you into (i.e. if your friend visits the venue’s Place page, they won’t see that you’ve previously checked in there). The logic here is that your friends could manually tag you in a normal status update anyway.

From Facebook’s standpoint this makes sense, but it’s confusing as hell to users — generally when you opt out of being tagged somewhere, you’d probably expect not to be tagged there at all. For what it’s worth, Facebook knows this is confusing — they’re planning to release a video explaining it in the near future. Still, I think the site should hide any location tags until a user has explicitly said they want to be associated with them.




The Confusing Stages Of Opting Into Facebook Places

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